Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology

被引：0

作者：

Venkatesh, Viswanath ^{[1
]}

Thong, James Y. L. ^{[2
]}

Xu, Xin ^{[3
]}

机构：

[1] Sam M. Walton College of Business, University of Arkansas, Fayetteville

[2] Department of ISOM, Hong Kong University of Science and Technology, Kowloon, Clear Water Bay

[3] Department of Management and Marketing, Hong Kong Polytechnic University, Hung Hom, Kowloon

来源：

MIS Quarterly: Management Information Systems | 2012年 / 36卷 / 01期

关键词：

Consumer; Habit; Hedonic motivation; Mobile Internet; Price value; Technology adoption; Unified theory of acceptance and use of technology (UTAUT UTAUT2);

D O I：

10.2307/41410412

中图分类号：

学科分类号：

摘要：

This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences-namely, age, gender, and experience-are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.

引用

页码：157 / 178

页数：21

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