A Meta-Analysis-Based Study of the Impact of Rural Tourism Activities on Tourists' Physical and Mental Health with Artificial Intelligence Insights

With the rapid economic development, the overall consumption level of society is increasing, and the consumption ability of tourists is also increasing; tourism activities gradually become a way of leisure life, relieving stress and relaxing for college students who hope to broaden their horizons, adjust their bodies, release their passions, gain knowledge and get spiritual, busy and rational satisfaction through tourism. The theoretical model summarized in this paper provides a better overview of the research related to the factors influencing tourists' physical and mental health. Still, the relevant conclusions also help destination operators develop effective marketing strategies for physical and psychological health. The promotion effect of tourism on tourists' physiological health and overall health is also significant, with corresponding compound effect sizes d-values of 0.56 and 0.49 (between the judgment limits of 0.20 and 0.50) and corresponding Z-values of 3.78 and 3.92, both significant at the P=0.01 level. Various exercise and non-exercise outdoor activities in a relaxed and enjoyable context can promote visitors' physiological and overall health. © 2024 U-turn Press LLC.