Modelling strategic management for the development of competitive advantage, based on technology

Purpose – The purpose of this research work is to find a methodology for the strategic development of competitive advantage for information technology (IT) companies (Mezger and Violani, 2011). The ultimate aim of this project is to develop a methodological approach on this issue, based on dynamic simulation models (DSM) (Wirahadikusumah and Abraham, 2003). With the aid of DSM, senior managements of organizations will have the opportunity to make decisions of assured success. This success shall be guaranteed by the realization of entrepreneurial activity in a safe and inexpensive computing environment before actual investment. Design/methodology/approach – This paper highlights the advantages of the dynamic modelling of systems aiming at developing competitive advantage for IT companies (Ordóñez de Pablos, 2006). In this research, we have used the science of design and the research methodology for testing the concept of modelling as well as the process of modelling. The models have been completed through a series of alternations and iterations in the design, development, simulation, testing and evaluation. Findings – This paper examines the interface among several dimensions for the development of dynamic models. The validity and usefulness of those models in the process of decision-making has been confirmed by the usage of dynamic models in various sectors. Originality/value – This paper applies the system and the concepts of dynamic modelling, which are pioneering elements as to their nature and evolution. Although the sector, where the modelling was applied, is an IT company, the concepts and principles investigated, developed and validated can be applied to most enterprises. © Emerald Group Publishing Limited.