The Trust Deficit of e-commerce: A comparative study of domestic and offshore e-commerce systems

被引：0

作者：

Liang, Chiung-Ju ^{[1
]}

Chen, Gene ^{[1
]}

机构：

[1] Department of Business Administration, National Taiwan University of Science and Technology, Da-an District, Taipei City 106, No 43, Sec 4, Keelung Rd.

来源：

International Journal of Information Systems and Change Management | 2008年 / 3卷 / 02期

关键词：

Deficit; E-quality; Electronic-quality; Electronic-satisfaction; Electronic-trust; ES; ET; Information systems;

D O I：

10.1504/IJISCM.2008.020690

中图分类号：

学科分类号：

摘要：

The purpose of this study is to investigate the different effects in terms of various aspects of the e-commerce model on domestic and offshore e-commerce customers. Some 1,108 responses from all 15 major securities and futures brokers (market shares totalled 90%) in Taiwan were returned for a response rate of 98%. The results reveal that the conceptualisation of structural equation model did not differ across the domestic e-Brokerage System (EBS) users and the offshore EBS-users. However, the offshore EBS-users rated the e-Trust lower than what the domestic EBS-users did. We will refer to that difference as 'Offshore Trust Deficit (OTD)'. © 2008, Inderscience Publishers.

引用

页码：107 / 124

页数：17

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