Lighting can be responsible for as much as half a factory's total electricity bill, making it a prime target for efficiency and cost savings. Adam Wright, sales and marketing manager of Low Carbon Lighting, believes that by replacing existing lighting with LEDs will reduce energy costs by 50 to 80% depending on the installation. Kevin Cox, managing director of Energys Group, agrees the energy savings that can be achieved with LED lighting are huge. Although energy savings remain a key selling point for LEDs, their business benefits don't end there. They also reduce the amount of maintenance required because they don't require starters and offer longer. Since LED technology is developing so rapidly, with new products hitting the market every day, current standards cannot be established or maintained. The onus, therefore, falls on the major players in the lighting industry to foster business confidence in LEDs by setting standards and being transparent about the products they offer.