ASEAN users' privacy concerns and security in using online social networks

被引:0
作者
Sriratanaviriyakul N. [1 ]
Nkhoma M. [1 ]
Felipe A.L. [1 ]
Cao T.K. [1 ]
Ha Tran Q. [2 ]
Epworth R. [1 ]
Shankaranarayanan A. [1 ]
Quang H.L. [1 ]
机构
[1] RMIT University Vietnam, 702 Nguyen Van Linh Boulevard, District 7, Ho Chi Minh City
[2] University of Economics HCMC Vietnam, 59C Nguyen Dinh Chieu Street, District 3, Ho Chi Minh City
关键词
Online social network; OSN; Privacy concerns; Security; Trust;
D O I
10.1504/IJESDF.2017.081787
中图分类号
学科分类号
摘要
As the ASEAN consumers are increasingly moving online, the number of internet users according to UBS increase to 32% across the region and 112% penetrated by mobile technology. More than 50% of ASEAN users are participating to online social network (OSN). This research is to investigate the awareness and influence of security and privacy issues on internets users' trust, and building a safer OSN landscape in South East Asian region by examining the relationships among online privacy concerns, security, trust, and intention. Using structural equation modelling, the findings shows that 'privacy' correlates with 'security' but these two variables do not have significant impact on users' trust. Moreover, only 'trust' and 'security' affect users' intention to use OSN. Copyright © 2017 Inderscience Enterprises Ltd.
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页码:84 / 99
页数:15
相关论文
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