Intention of use of home broker systems from the stock market investors' perspective

被引：0

作者：

Joia L.A. ^{[1
]}

Gutman L.F.D. ^{[2
]}

Moreno V., Jr. ^{[3
]}

机构：

[1] Joia, Luiz Antonio

[2] Gutman, Luís Felipe Dantas

[3] Moreno, Valter

来源：

Joia, Luiz Antonio (Luiz.joia@fgv.br) | 1600年 / Elsevier Ltd卷 / 27期

关键词：

Brazil; E-brokerage; Home broker systems; Information system adoption; Stock market; User satisfaction;

D O I：

10.1016/j.hitech.2016.10.008

中图分类号：

学科分类号：

摘要：

This research seeks to investigate the antecedents of stock market investors' intention to use web-based home broker systems. Based on a review of the literature on information system adoption models, diffusion of innovation theory, trust in virtual environments, and user satisfaction, a theoretical model is developed and research hypotheses are set forth to be tested. PLS multivariate analysis is employed to assess the proposed model with data collected via the web from 152 Brazilian investors. The results suggest that compatibility, perceived usefulness and perceived ease of use are antecedents of user satisfaction with home broker systems, which, in turn, is an antecedent of investors' intention to use the system. The paper concludes with academic and managerial implications, research limitations, and a research agenda for this important knowledge area. © 2016 Elsevier Inc.

引用

页码：184 / 195

页数：11

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