Technology alone does not a market make

被引：0

作者：

Brunner, Laurel

机构：

来源：

Production Journal | 2002年 / 275期

关键词：

Computer monitors - Database systems - Internet - Marketing - Newsprint - Personal digital assistants - Printing;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

Mobile technology is described as a third wave technology, which means that mobile phones or PDA based delivery will take over from print and the Internet as a means of distributing time sensitive content. Mobile technology can provide new options for certain types of content delivery and thus business models for newspapers. The mobile technology is not limited to handset or computer screen delivery but also includes delivery to a remotely located digital press. The success of mobile technology depends on a solid database of either subcribers or prospects who would be interested in a given service.

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