Applying augmented reality to consumer garment try-on experience

Experience in this paper refers to the sentimental episode of consumers through service. Through experience or service, consumers can reach their internal sentiment. In terms of the general garment try-on, if consumers cannot experience the practical atmosphere, then they would not be able to determine whether the garment fits to their likings. When people see the available garment styles and sizes from virtual try-on rooms, it still does not provide consumers with actual experience sentiment. However, the augmented reality (AR) is an extension of virtual reality (VR) and it emphasizes the real-time interaction with the experience under real environment. In this paper, it placed the focus on consumer garment try-on experience which is integrated with AR and adopted the theory of graphical user interface (GUI) to process the design of Graphic vision and interface. Through the construction of AR systems, the interaction between operation models and processes of consumer garment try-on can be well improved. We rely on the theory of GUI to process the design of Graphic vision and interface, simulation and testing of the system, and evaluation of the interface is done by scale rule of usability engineering methods (UEMs). Also, the feedback on human-machine interactive system (HMIS) perception, information, storage, decision-making and mobile functions can be obtained with the reference available for upcoming effort in relevant garment digitalizing and consumer researches. © 2011 Springer-Verlag Berlin Heidelberg.