A recommendation system in E-commerce based on grey association

被引:0
|
作者
Le, Zhongjian [1 ]
Chen, Ruihua [1 ]
Hu, Jungang [2 ]
Wu, Qinfen [1 ]
机构
[1] School. of Information Management, Jiangxi University of Finance and Economics, Nanchang 330013, China
[2] School. of Statistics, Jiangxi University of Finance and Economics, Nanchang 330013, China
来源
Journal of Information and Computational Science | 2009年 / 6卷 / 01期
关键词
Class interest - E-commerce systems - Effective tool - Grey theory - Neighbor user - Personal assistants - Similarity measurements - User's interest;
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中图分类号
学科分类号
摘要
Recommendation system in E-commerce, as an effective tool to seek user's interest and provide personal assistant service, has now become a key research area. Getting the neighbor users with great similarity is the core of the recommendation system. With the increasing users and commodities of the e-commerce system, the rating matrix of the users in the commodity space will be extremely sparse. Traditional similarity measurement methods, with some shortcomings of their own, led to a sharp decline in the quality of the recommendation. To improve the recommendation system in E-commerce, a neighbor user model based on grey association is proposed in the paper. Experimental results show that the model can effectively solve the problem and significantly improve the quality of the recommendation system. © 2009 Binary Information Press.
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页码:441 / 449
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