Analysis of success factors in plasma TV development by consortium targeting creation of new technologies

This paper analyzes success factors from the view point of entrepreneur engineering accomplished by the Hi-Vision plasma display panel (PDP) R&D consortium (abbreviated as the PDP R&D Consortium. 1994-1999) that was established as a conglomerate like association targeting the creation of new technologies. We clarified through assessing outcomes that the optimal timing and the synergy effect between establishing hardware (PDP TVs) and software (Hi-vision programs) in cooperation with the acceleration of Hi-vision diffusion were key factors, which are typically effective in overcoming the death valley laid between a seeds innovation to a needs innovation (stasis between when innovation is introduced and when it delivers yields). Non-linear concurrent and matrix management was also an effective innovative administrative style.