Architecture, engineering and construction (AEC) revenue generation has traditionally been viewed as organized, but is tracked through a firm-specific approach. Revenue generation is highly structured and systematic. It is an engine converting resources into revenue and driving the future of a firm. It has multiple moving, integrated parts, and if one of them isn?t working to its full potential, the others aren?t either. Firms should look at three specific building blocks to build the revenue generating engine into one that consistently pulls in the desired volume.