With the rapid development of information technology, people's ability to analyse and process data has been greatly improved. In this paper, the author analyses the interaction between marx philosophy and traditional culture based on the background of big data era. To promote the sinicization of Marx's thinking mode is to promote the integration of Marx's practice and Chinese traditional thinking and culture. It can be seen that the core value system is the most essential embodiment of the national spirit. The core value system is the content of the national spirit, and also the driving force to promote the construction of the socialist core values. The research of this paper has very important guiding significance for the construction of socialist harmonious society.