Research on B-C E-commerce website information architecture level

被引：0

作者：

Liu, Kan ^{[1
]}

Chen, Xiaokai ^{[1
]}

Zheng, Tingting ^{[2
]}

Liu, Zhihua ^{[1
]}

机构：

[1] College of Information Technical, Hebei Normal University

[2] Beisen Company, Beijing

来源：

International Journal of Multimedia and Ubiquitous Engineering | 2014年 / 9卷 / 04期

关键词：

Analytic Hierarchy Process; B-C; IA; Index system; Information search system;

D O I：

10.14257/ijmue.2014.9.4.25

中图分类号：

学科分类号：

摘要：

This paper mainly analyzes the core contents of IA, which contain Organization System, Navigation System, Labeling System, and Search System. on the basis of former researches, the article puts forward a set of evaluation system with observation principles of second index for B-C e-commerce website IA, and endows different power to indexes with analytic hierarchy process, defines three different levels of IA, which are information dissemination, information-improvement and information exchange. According to those, choosing some sample websites to research on their level of IA, and acquires website IA situation in China. Additionally, it points out the strengths and weaknesses of China's website IA, and gives suggestions to the three different levels of IA. © 2014 SERSC.

引用

页码：233 / 246

页数：13

共 7 条

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