Finding the environmental sweet spot

Resource companies need to adopt the Triple Bottom Line (TBL) as a new operating framework to bring environmental and social concerns into harmony with financial performance. Companies that adopt the TBL can avoid the false conflict between superior business and environmental performance and put themselves where environmental and business interests overlap. This operating framework will help the companies in maintaining or growing market share, improving relationships with customers and other stakeholders, and in creating positive images for the products or services. The pulp and paper industry has also adopted this operating framework to bring environmental and social concerns into harmony. Consumer has now accepted that need to pay more for quality and environmental responsibility. The companies need to take some environmentally protective actions to bring harmony between environmental and business interests.