Pricing strategy of capacity sharing platform considering service level

被引:0
作者
Zhao D.-Z. [1 ]
Zhou R.-J. [1 ]
Yang S. [1 ]
机构
[1] College of Management and Economics, Tianjin University, Tianjin
来源
Kongzhi yu Juece/Control and Decision | 2023年 / 38卷 / 03期
关键词
capacity sharing platform; cross-network externality; pricing strategy; service level; social welfare;
D O I
10.13195/j.kzyjc.2021.0930
中图分类号
学科分类号
摘要
The industrial internet and the sharing economy are changing the way companies allocate resources and plan capacity. The mode of sharing idle capacity among manufacturing companies has gradually shown a broad development space and economic benefits. This paper studies the platform's optimal pricing strategy under the two decision goals of profit maximization and social welfare maximization in the context of platform-based capacity sharing. Research shows that the equilibrium profit of the platform under the registration fee model is greater than the equilibrium profit under the fixed transaction fee model. The platform profits of the two pricing models are positively correlated with the network externalities and service sensitivity coefficients of both the supplier and the demander, negatively correlated with the supplier's capacity pricing, and are a concave function of the platform's service level. The pros and cons of the two pricing models'social welfare and the platform's subsidy strategy for bilateral users are all related to manufacturing costs that are offset by supply-side network externalities. In addition, there is a situation where social welfare and platform profits are better at the same time, which is also the direction for the healthy development of capacity sharing platforms. © 2023 Northeast University. All rights reserved.
引用
收藏
页码:805 / 814
页数:9
相关论文
共 25 条
  • [21] Zhao D Z, Hao J Q, Yang J, Et al., Evolutionary game analysis of three parties in sharing economy considering network externality of platform, Control and Decision, 35, 7, pp. 1741-1750, (2020)
  • [22] Hao J Q, Zhao D Z., Tripartite-players evolutionary game analysis of the manufacturing capacity sharing in the environment of sharing economy, Operations Research and Management Science, 30, 2, pp. 1-7, (2021)
  • [23] Zhao D Z, Chen M M., Research on pricing strategy of cloud manufacturing platform considering time-sensitive customers, Chinese Journal of Management, 18, 2, pp. 262-269, (2021)
  • [24] Zhao D Z, Han H S, Shang J, Et al., Decisions and coordination in a capacity sharing supply chain under fixed and quality-based transaction fee strategies, Computers & Industrial Engineering, 150, (2020)
  • [25] Chen J Q, Fan M, Li M Z, Et al., Advertising versus brokerage model for online trading platforms, MIS Quarterly, 40, 3, pp. 575-596, (2016)