Effect of mobile service quality on the intention of air passengers to use mobile ticketing apps

被引：0

作者：

Hu K.-C. ^{[1
]}

Hsieh Y.-C. ^{[1
]}

机构：

[1] Department of Business Administration, Soochow University

来源：

Journal of Quality | 2019年 / 26卷 / 05期

关键词：

Behavioral intention; Mobile service quality; Mobile ticketing apps; Technology acceptance model (TAM);

D O I：

10.6220/joq.201910_26(5).0002

中图分类号：

学科分类号：

摘要：

Ticketing applications (apps) have been increasing in popularity. When airline companies realized the potential of ticketing apps, they rushed to develop their own exclusive ticketing apps. In this study, the technology acceptance model was used to explore the antecedents of ticketing app acceptance by airlines. The study subjects were individuals with experience of using airline mobile ticketing apps. Structural equation modeling was used to test the research model. The results revealed that privacy positively affected perceived usefulness. System availability and content quality, billing, and efficiency positively affected perceived ease of use. Furthermore, perceived ease of use exhibited a positive effect on perceived usefulness, and perceived usefulness had a positive effect on the behavioral intention to use airlines ticketing apps. Finally, based on the results, this study provided some managerial implications and suggestions for both companies and researchers. © 2019, Chinese Society for Quality. All rights reserved.

引用

页码：296 / 314

页数：18

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