The Role of Trust in Determining Consumers' Intention to Click on Online Personalized Ads

被引：0

作者：

Utami, Tiara Rizka ^{[1
]}

Agus, Anna Amalyah ^{[1
]}

机构：

[1] Faculty of Economics, Business University of Indonesia, Department of Management, Depok, Indonesia

来源：

Proceedings - 2019 2nd International Conference of Computer and Informatics Engineering: Artificial Intelligence Roles in Industrial Revolution 4.0, IC2IE 2019 | 2019年

关键词：

intention to click - Personalizations - Privacy concerns - reactance - trust;

D O I：

8940892

中图分类号：

学科分类号：

摘要：

引用

页码：147 / 152