Consumers' Awareness towards Sustainable Marketing Practices: A Study in Consumer Electronics Industry

被引：2

作者：

Rastogi T. ^{[1
]}

Agarwal B. ^{[1
]}

Gopal G. ^{[2
]}

机构：

[1] ACCF, Amity University, UP, Noida

[2] College of Computing, Illinois University of Chicago, 60616, Il

来源：

ECS Transactions | 2022年 / 107卷 / 01期

关键词：

D O I：

10.1149/10701.15885ecst

中图分类号：

学科分类号：

摘要：

Sustainability is presumed as a key concept in today's scenario and more and more companies are jumping on this bandwagon to be successful. The present study is an attempt to understand the extent of awareness amongst consumers' towards sustainable marketing practices adopted by the companies in consumer electronics sector. Another purpose of this paper is to analyze if there exist any difference in the awareness of consumers based on the demographics like gender and age. The study was conducted by collecting data from 204 consumers of electronic products like laptop, mobile phone etc. Convenient sampling technique was chosen to select the respondents for the study. A structured questionnaire was used to collect primary data from respondents in the last quarter of 2021. Descriptive statistics and inferential statistics are used for analyzing the data. The results show that there is fair level of awareness amongst consumers'. © The Electrochemical Society

引用

页码：15885 / 15894

页数：9

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