Empirical research on the suitability of rural tourism development based on fuzzy comprehensive evaluation method

In recent years, rural tourism has developed rapidly and has become an important growth point for rural tourism economic development. This paper is based on the fuzzy comprehensive evaluation method to construct the evaluation indexes and evaluation levels of rural tourism development suitability, taking the rural tourism development suitability of place Z from 2016 to 2020 as the research object, combining the analysis of gray correlation and gray fuzzy comprehensive evaluation calculation to get the weights of the indicators, the comprehensive scores and the level results of each year, and scoring and analyzing the suitability of the tourism of the 15 villages of place Z, and dividing these rural tourism suitability were divided into different levels. The score of rural tourism development suitability in Land Z during 2016-2020 showed an overall increasing trend, and the rate of increase in 2018 was 6.76%, which was the fastest rate of improvement. Economic development receives the highest weighting among first-level indicators with 0.837, followed by tourism resources, infrastructure, and human resources with 0.758 and 0.734, respectively. In terms of the overall composite score, the tourism suitability of 2016-2020 has increased as a whole, and the composite scores of 2017 and 2018 are both greater than 0.7, with an evaluation grade of "medium", and the comprehensive scores of 2018-2020 are all greater than 0.8, with an evaluation grade of "good".. © 2023 Binbin Zhang and Shiheng Yang, published by Sciendo.