Building Social Capital for a Proactive Environmental Strategy: A Multidisciplinary Perspective

Environmental issues are becoming critical drivers of firm's competitive advantages. In response, many firms are adopting proactive environmental strategies. A proactive environmental strategy requires a substantial investment of resources from firms, and social capital provides the necessary resources for firms to adopt a proactive environmental strategy. In this article, we explore how social capital contributes to proactive environmental strategy from different perspectives, including marketing, human resources, operations, supply chain, and big data analytics, with the focus on how this issue affects managerial decision-making. © 1973-2011 IEEE.