Ibero-american banks through corporate visions and missions

被引：0

作者：

Murillo-Vargas G. ^{[1
]}

González-Campo C.H. ^{[1
]}

Piñero-Buritica S.A. ^{[1
]}

机构：

[1] Universidad del Valle, Sede San Fernando, Cali

来源：

Informacion Tecnologica | 2021年 / 32卷 / 02期

关键词：

Banks; Ibero-America; Mission; Strategic planning; Vision;

D O I：

10.4067/S0718-07642021000200109

中图分类号：

学科分类号：

摘要：

The present research study aims to determine the main strategic priorities of Ibero-American banks by analyzing their missions and corporate visions. The sample of this qualitative research study consists of 39 Ibero-American banks that are considered the most important banks in their respective countries. The missions and visions for each bank were obtained from their official websites. The results reveal that Ibero-American banks prioritize the economic development of their respective locations and that the totality of their focus is on their customers, centralizing all processes on them. It is concluded that among Ibero-American banks' priorities are, as seen through corporate visions and missions, economic development as their corporate aim, focused on the needs of their individual and corporate customers. © 2021 Centro de Informacion Tecnologica. All rights reserved.

引用

页码：109 / 118

页数：9

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