Virtual Reality (VR) Innovative Communication Strategies for Chinese Traditional Arts in the Digital Age

Chinese traditional art has shown an inevitable decline in dissemination in the digital era. This paper utilizes virtual reality technology to enhance the experience of conventional art and LOD technology to manage the specifics of the virtual interactive scene. To display complex virtual terrain accurately, the data is reorganized with the help of a quadtree. The reconstructed art scene creates a virtual hand shape based on the structural characteristics of the human hand and the data glove. The kernel correlation filtering algorithm is utilized to construct the real-time tracking of the virtual hand. The research object in Chinese traditional art is the stele forest in practice. The results of virtual reality experience show the total score of interaction experience 88.159 (80,100). The VR technology-based calligraphy experience in the stele forest received high user ratings, and the audience recognized the narrative experience. An in-depth study found that the subtitle grouping in the virtual interaction scene significantly affected the immersion of the art experience (P=0.019<0.05, F=4.562). Virtual reality technology provides a communication channel for digitizing traditional Chinese art, and the study contributes to the proposal of communication strategies. © 2023 Rongling Zheng, published by Sciendo.