Examining the role of perceived social benefit and trust matter in sustainability of online social networking community - social exchange theory perspective

被引：0
作者：
Shin S.I. [1 ]
Lee K.Y. [2 ]
Hall D.J. [3 ]
机构：
[1] Coles College of Business, Kennesaw State University, Room 2306, 585 Cobb Ave. NW, MD 0405, Kennesaw, 30144, GA
[2] Rowe School of Business, Dalhousie University, Room 5106, 6100 University Ave., Halifax, B3H-4R2, NS
[3] Raymond J. Harbert College of Business, Auburn University, 405 W. Magnolia Ave., Auburn, 36849, AL
来源：
International Journal of Web Based Communities | 2022年 / 18卷 / 02期
关键词：
affective commitment; Facebook; satisfaction; SET; SNC; social exchange theory; social networking community; trust;
D O I：
10.1504/IJWBC.2022.10044659
中图分类号：
学科分类号：
摘要：
Based on social exchange theory (SET), the current study examines how perceived social benefit from social networking community (SNC) activities influences community members' affective commitment to the SNC via satisfaction. Additionally, we investigated how SNC members' trust defined as securing personal privacy and information in the community moderates the relationships between satisfaction and affective commitment. Analysing survey data collected from Facebook users, our findings reveal that SNC members' perceived social benefit and trust play salient roles in explaining members' affective commitment to SNCs. Moreover, trust plays an important role in moderating the relationships between SNC members' perceptions. The current study contributes to the body of knowledge on social networking, web-based communities and social exchange theory literature. Detailed implications and limitations are discussed. © 2022 Inderscience Enterprises Ltd.
引用
收藏
页码：109 / 129
页数：20
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