The reliability of parametric methods in the case of rating scales: A simulation study

被引:0
作者
Kindermann H. [1 ]
机构
[1] Department of Marketing and Electronic Business, University of Applied Sciences Upper Austria, Steyr
来源
Applied Research | 2024年 / 3卷 / 03期
关键词
nonparametric methods; ordinal scales; parametric methods; rating scales; significance tests;
D O I
10.1002/appl.202300054
中图分类号
学科分类号
摘要
A recurring question is whether rating scales should be considered metrically scaled or merely ordinally scaled. This has direct implications for the permissible statistical procedures for significance testing. Based on the results of a simulation study, it is shown that the use of parametric procedures for rating scales has distinct advantages over the nonparametric alternatives. It is also shown that the parametric procedures are robust to violations of the assumption of normality, which only result in a modest loss of power compared with continuous variables. This loss should be taken into account when calculating the optimal sample size. The results suggest that sample sizes about 25% larger should be chosen for discrete rating scales than for continuous variables. © 2023 The Authors. Applied Research published by Wiley-VCH GmbH.
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