New operating strategies for an on-the-road modular, electric and autonomous vehicle concept in urban transportation

Today commercial transport in urban areas faces major challenges. These include making optimal use of limited space, avoiding empty trips, meeting driver shortages as well as reducing costs and emissions such as CO2, particulate matter and noise. The mutual acceleration and reinforcement of technological trends such as electrification, digitization and automation may enable new vehicle and mobility concepts that can meet these challenges. One possible vehicle concept is presented in this article. It is based on on-the-road modularization, i.e., a vehicle that can change different transport capsules during operation. The vehicle is divided into an electrically propelled autonomous drive unit and a transport unit. Standardized interfaces between these units enable the easy design of capsules for different uses, while the drive unit can be used universally. Business models and operating strategies that allow optimal use of this vehicle concept are discussed in depth in the article. First, the current situation is analyzed followed by a detailed description of an exemplary business model using a business model canvas. The operating strategies and logistics concepts are illustrated and compared with conventional concepts. © 2019 by the authors.