Improved clustering algorithm for personal privacy and security protection of elderly consumers

With the advancement of technology, there is an increasing emphasis on the personal privacy and security of elderly consumers. This article focuses on the personal privacy and security protection of elderly consumers. Based on the K-means (KM) clustering algorithm, the optimal value was obtained using the monarch butterfly optimization (MBO) algorithm. The migration operator and adjustment operator of the MBO algorithm were enhanced using differential variation algorithm and adaptive methods to obtain a modified monarch butterfly optimization (MMBO) algorithm. Then, to ensure secure protection during clustering, differential privacy (DP) was employed to add noise perturbation to data to obtained a method called DPMMBO-KM algorithm. In experiments on the UCI dataset, it was found that the MMBO-KM algorithm had better clustering performance. Taking the Iris dataset as an example, the MMBO-KM algorithm achieved the highest accuracy of 93.21%. In the application to recommendation systems, the DPMMBO-KM algorithm achieved higher F1 values under different privacy budgets; the average was 0.06. The results demonstrate that the improved clustering algorithm designed in this article can improve clustering results while ensuring personal privacy and data security, and also perform well in recommendation systems. © 2023 P. Jiang, Published by EDP Sciences.