Rural Development Transformation and Social Governance from the Perspective of Specialization: A Case Study of Ruiling Village in Guangzhou City, China

The reorganization of the global production network and the increased mobility of urban-rural elements have accelerated the differentiation of rural spaces, resulting in a trend towards specialization in rural areas. This paper focuses on the concept of specialization, and takes a renowned bonsai specialized village in Guangzhou City, China as a typical case to explore its transformation and development process, action logic and coupling mechanism with the social governance. The results show that: 1) the development of rural specialization in Ruiling Village is shaped by several key actors, such as local governments, grassroots organizations, villagers, social organizations, policies, markets and infrastructure. The transfer of these key actors and the reconstruction of actor-networks in different stages have an important influence on the transformation and realization of rural development goals. 2) Through subjects-driven, organization management and resource connection, social governance supports the specialization of rural industrial organization, operation,technology and mode. The governance structure shifts from decentralization to networking, refinement and integration. A coupling community of social governance and specialization is created by the social governance system of ‘local government-grassroots organizationseconomic cooperatives-villagers', which links industries, industrial chains and cooperatives. 3) Social governance integrates into the value chain extension process of rural specialized development with a central, multi-level organizational structure. It promotes the construction of the whole value chain through organizational planning, resource integration and image shaping, thus realizing the value,branding and organization of the industry, as well as the integration of rural sustainable development and governance mechanism. Social governance has a profound impact on the development of rural specialization in terms of subject, structure and mode, and participates in the construction of the whole value chain of rural areas. This paper provides a new perspective for understanding the coupling effect of social governance in the rural development transformation, and promotes the rural sustainable development and governance.