Linking absorptive capacity with innovation performance of artisan entrepreneurs: examining mediating role of strategic orientation

被引:1
作者
Nika, Abid Suhail [1 ]
Singh, Ramjit [1 ]
Ul Bashir, Neda [2 ]
机构
[1] Cent Univ Kashmir, Dept Tourism Studies, Ganderbal, India
[2] Univ Kashmir, Dept Tourism Hospitality & Leisure Studies, Srinagar, India
关键词
Artisan entrepreneurship; Tourism; Innovation performance; Technological orientation; Customer orientation; Absorptive capacity; RESOURCE-BASED VIEW; MARKET ORIENTATION; DYNAMIC CAPABILITIES; PRODUCT DEVELOPMENT; DESTINATION COMPETITIVENESS; DIGITAL ENTREPRENEURSHIP; EXPLOITATIVE INNOVATION; ORGANIZATIONAL RESEARCH; KNOWLEDGE MANAGEMENT; BUSINESS PERFORMANCE;
D O I
10.1108/BIJ-12-2023-0886
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
PurposeThis research aims to investigate how absorptive capacity impacts artisan businesses' innovation performance in Jammu and Kashmir, India. Additionally, the study examines the role of strategic orientation (customer and technological orientation) as a mediator.Design/methodology/approachThe study analysed data from 408 artisan entrepreneurs using partial least squares structural equation modelling. The research model was built on the "Dynamic-Capability Theory" of absorptive capacity and the "Resource-Based Theory" of performance.FindingsThe study's findings suggest that both realised and potential absorptive capacity positively and significantly impact innovation performance. Moreover, customer and technology orientations positively and strongly influence innovation performance. Additionally, potential and realised absorptive capacity has a favourable impact on customer and technology orientation. The mediation analysis results indicate that customer and technological orientation have complementary partial mediation between potential absorptive capacity and innovation performance. Finally, mediating variables like customer and technological orientation show complementary partial mediation for realised absorptive capacity.Originality/valueThe research model would enrich the existing literature and offer an improved understanding of how absorptive capacity enhances the innovation performance among artisan entrepreneurs and concurrently validates the theory of "Dynamic-Capability Theory" of absorptive capacity and the "Resource Based Theory" of innovation performance of a firm.
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页数:34
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