What's the beef with gene editing? An investigation of factors influencing U.S. consumers' acceptance of beef from gene-edited cattle

被引:3
作者
Parrella, Jean A. [1 ,3 ]
Leggette, Holli R. [1 ]
Lu, Peng [1 ,4 ]
Wingenbach, Gary [1 ]
Baker, Matt [1 ]
Murano, Elsa [2 ]
机构
[1] Texas A&M Univ, Dept Agr Leadership Educ & Commun, 600 John Kimbrough Blvd, College Stn, TX 77843 USA
[2] Texas A&M Univ, Dept Food Sci & Technol, 578 John Kimbrough Blvd, College Stn, TX 77843 USA
[3] Virginia Tech, Dept Agr Leadership & Community Educ, 175 W Campus Dr, Blacksburg, VA 24061 USA
[4] Univ Georgia, Dept Agr Leadership Educ & Commun, 405 Coll Stn Rd, Athens, GA 30602 USA
来源
FUTURE FOODS | 2024年 / 10卷
关键词
Attitudes; Consumer acceptance; Communication; CRISPR; Gene editing; Structural equation modeling; FOODS; NANOTECHNOLOGY; TECHNOLOGY; ATTITUDES; BEHAVIOR; CHOICE;
D O I
10.1016/j.fufo.2024.100454
中图分类号
TS2 [食品工业];
学科分类号
0832 ;
摘要
Gene-editing technology provides promising opportunities for livestock industries by enabling precise genetic modifications that enhance desirable traits such as increased disease resistance, heat tolerance, and nutritional quality. With gene-edited beef products entering the market soon, understanding consumers' acceptance is critical. Using structural equation modeling, the study aimed to determine how key psychological and social factors influence U.S. consumers' attitudes toward gene editing and their behavioral intentions toward ground beef from gene-edited cattle. Results indicate that knowledge, subjective social norms, and perceived benefits positively influenced attitudes, while perceived risks and food technology neophobia negatively influenced attitudes. Subjective social norms, perceived benefits, and attitudes positively influenced behavioral intentions, while perceived risks and food technology neophobia negatively influenced intentions. Attitudes acted as a partial mediator, significantly mediating the effects of subjective social norms, perceived benefits, perceived risks, and food technology neophobia on behavioral intentions. Improving consumers' behavioral intentions toward ground beef from gene-edited cattle hinges on cultivating more favorable attitudes toward the technology. Thus, collaborative efforts by scientists, producers, policymakers, extension agents, and agricultural communicators should seek to increase consumers' perceived benefits and improve subjective social norms, as these factors were most influential.
引用
收藏
页数:11
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