Event city congruence and behavioural intentions: insights from the Oran 2022 Mediterranean games

被引：0

作者：

Challal, Yasmine Ait ^{[1
]}

Ghidouche, Kamila Ait-Yahia ^{[2
]}

Ghidouche, Faouzi ^{[3
]}

机构：

[1] Ecole Hautes Etud Commerciales EHEC, Lab Market, Kolea, Algeria

[2] Ecole Hautes Etud Commerciales EHEC, Lab econ & gest Ouest LEGO, Kolea, Algeria

[3] Ecole Hautes Etud Commerciales EHEC, Lab Market, Kolea, Algeria

来源：

JOURNAL OF POLICY RESEARCH IN TOURISM LEISURE AND EVENTS | 2024年

关键词：

Sporting event; image congruence; destination image; behavioural intentions; local tourists; FIFA-WORLD-CUP; DESTINATION IMAGE; OLYMPIC GAMES; TOURIST SATISFACTION; SPORT EVENT; BRAND IMAGE; SPONSORSHIP; IMPACT; RESIDENTS; REVISIT;

D O I：

10.1080/19407963.2024.2369072

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines the relationship between event-city image congruence, destination image, and behavioural intentions towards both the destination and the event. Prior to the event, 620 Algerians living outside of the host city (Oran) completed an online questionnaire. The conceptual model was validated using PLS-SEM. The findings indicate that congruence has a positive effect on destination image and all behavioural intentions. The cognitive and affective image of a destination influences the intention to revisit, recommend it, and attend an event.

引用

页数：18

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