Detection of Branded Posts in User-Generated Content

被引：0
|
作者：
Levallois, Clement [1 ]
机构：
[1] Emlyon Business Sch, 15 Blvd Diderot, F-75012 Paris, France
来源：
SOCIAL COMPUTING AND SOCIAL MEDIA, PT II, SCSM 2024 | 2024年 / 14704卷
关键词：
user-generated content; branded content; text mining; Organic content; ONLINE; REVIEWS;
D O I：
10.1007/978-3-031-61305-0_21
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
User-generated content (UGC) is a fundamental source of information for the study of consumer behavior, product development, and to assess the quality of service. The expansion of branded content, published and mixed with "ordinary" UGC on the same online platforms, blurs the notions of which content should be considered for these studies. This contribution draws on the notion of "authenticity" to offer a taxonomy distinguishing "branded" from "organic" content and presents a computational method to detect branded content in UGC.
引用
收藏
页码：304 / 312
页数：9
相关论文
共 50 条
  • [41] Hospitality and Travel: The Nature and Implications of User-Generated Content
    Wilson, Alan
    Murphy, Hilary
    Cambra Fierro, Jesus
    CORNELL HOSPITALITY QUARTERLY, 2012, 53 (03) : 220 - 228
  • [42] Multimodular Text Normalization of Dutch User-Generated Content
    Schulz, Sarah
    De Pauw, Guy
    De Clercq, Orphee
    Desmet, Bart
    Hoste, Veronique
    Daelemans, Walter
    Macken, Lieve
    ACM TRANSACTIONS ON INTELLIGENT SYSTEMS AND TECHNOLOGY, 2016, 7 (04)
  • [43] Network Characteristics and the Value of Collaborative User-Generated Content
    Ransbotham, Sam
    Kane, Gerald C.
    Lurie, Nicholas H.
    MARKETING SCIENCE, 2012, 31 (03) : 387 - 405
  • [44] Challenges and solutions in the opinion summarization of user-generated content
    Alexandra Balahur
    Mijail Kabadjov
    Josef Steinberger
    Ralf Steinberger
    Andrés Montoyo
    Journal of Intelligent Information Systems, 2012, 39 : 375 - 398
  • [45] On the Relationship between Novelty and Popularity of User-Generated Content
    Carmel, David
    Roitman, Haggai
    Yom-Tov, Elad
    ACM TRANSACTIONS ON INTELLIGENT SYSTEMS AND TECHNOLOGY, 2012, 3 (04)
  • [46] Moderated Online Communities and Quality of User-Generated Content
    Chen, Jianqing
    Xu, Hong
    Whinston, Andrew B.
    JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, 2011, 28 (02) : 237 - 268
  • [47] Challenges and solutions in the opinion summarization of user-generated content
    Balahur, Alexandra
    Kabadjov, Mijail
    Steinberger, Josef
    Steinberger, Ralf
    Montoyo, Andres
    JOURNAL OF INTELLIGENT INFORMATION SYSTEMS, 2012, 39 (02) : 375 - 398
  • [48] User-Generated Content and Competing Firms' Product Design
    Kwark, Young
    Chen, Jianqing
    Raghunathan, Srinivasan
    MANAGEMENT SCIENCE, 2018, 64 (10) : 4608 - 4628
  • [49] Understanding Characteristics of User-Generated Content as a Source of Extracting User Value
    Kim, G. W.
    Kim, Y. M.
    Han, J. S.
    Rhie, Y. L.
    Yun, M. H.
    2016 IEEE INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT (IEEM), 2016, : 1751 - 1755
  • [50] The Effect of Marketer-Generated Content and User-Generated Content on Perceived Product Quality
    Bao, Zhuolan
    Chau, Michael
    AMCIS 2017 PROCEEDINGS, 2017,
12345