Multi-Method Formative Evaluation of a Digital Online Grocery Shopping Assistant Among Special Supplemental Nutrition Program for Women, Infants, and Children Participants

被引：1

作者：

McGuirt, Jared T. ^{[1
]}

Steeves, Elizabeth Anderson ^{[2
]}

Labban, Jeffrey D. ^{[3
]}

Pfammatter, Angela F. ^{[4
]}

Allen, Kendall ^{[1
]}

Kopper, Regis ^{[5
]}

Sun, Yingcheng ^{[5
]}

Gustafson, Alison ^{[6
]}

机构：

[1] Univ North Carolina Greensboro, Dept Nutr, 319 Coll Ave,318 Stone Bldg, Greensboro, NC 27412 USA

[2] Gretchen Swanson Ctr Nutr, Omaha, NE USA

[3] Univ North Carolina Greensboro, Sch Hlth & Human Sci, Off Res, Greensboro, NC USA

[4] Univ Tennessee, Coll Educ Hlth & Human Sci, Dept Publ Hlth, Knoxville, TN USA

[5] Univ North Carolina Greensboro, Dept Comp Sci, Greensboro, NC USA

[6] Univ Kentucky, Dept Dietet & Human Nutr, Lexington, KY USA

来源：

JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR | 2024年 / 56卷 / 08期

关键词：

rural; online grocery; WIC; embodied conversational agent; SOCIAL SUPPORT; LOW-INCOME; QUALITY; FRUIT; RISK;

D O I：

10.1016/j.jneb.2024.04.004

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Objective: Assess the acceptability of a digital grocery shopping assistant among rural women with low income. Design: Simulated shopping experience, semistructured interviews, and a choice experiment. Setting: Rural central North Carolina Special Supplemental Nutrition Program for Women, Infants, and Children clinic. Participants: Thirty adults (aged >= 18 years) recruited from a Special Supplemental Nutrition Program for Women, Infants, and Children clinic. Phenomenon of Interest: A simulated grocery shopping experience with the Retail Online Shopping Assistant (ROSA) and mixed-methods feedback on the experience. Analysis: Deductive and inductive qualitative content analysis to independently code and identify themes and patterns among interview responses and quantitative analysis of simulated shopping experience and choice experiment. Results: Most participants liked ROSA (28/30, 93%) and found it helpful and likely to change their purchase across various food categories and at checkout. Retail Online Shopping Assistant's reminders and suggestions could reduce less healthy shopping habits and diversify food options. Participants desired dynamic suggestions and help with various health conditions. Participants preferred a racially inclusive, approachable, cartoon-like, and clinically dressed character.

引用

页码：556 / 568

页数：13

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