Exploring entrepreneurial orientation in an emerging economy

This study examines the innovation process through the interrelationships of entrepreneurial orientation (EO) dimensions in an emerging economy. Using a five-point Likert scale, we adopt a survey approach to measure individuals' EO dimensions and explore the relationship between proactiveness, risk-taking, motivation, and innovation outcomes. We test our hypotheses using a sample of 466 individuals in Kuwait. Survey data are analyzed using principal component analysis (PCA) and a partial least squares approach. The results indicate that proactiveness and motivation positively relate to risk-taking. In addition, we find that our mediating variable, risk-taking, directly impacts innovation. The is an indirect effect of motivation and proactiveness on innovation, through risk-taking. These findings shed light on the interrelationships among different dimensions within the EO framework, pathways towards innovation, and provide meaningful insights for promoting innovation outcomes. (c) 2024 The Authors. Published by Elsevier Espa & ntilde;a, S.L.U. on behalf of Journal of Innovation & Knowledge. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)