Strategies of Peruvian social entrepreneurs from a cognitive and environmental perspective

This research aimed to identify the strategies that social entrepreneurs use to create and grow their businesses through the analysis of cognitive dimensions and environmental facilitators. Multiple case studies were conducted to explore representative social enterprises in Peru. The results showed that business desirability defines the management of the initial years of the business, driven by empathy and moral principles, while feasibility, guided by self-efficacy, enables more sustainable growth. Four strategies, 1) maintaining coherence, 2) balancing passion and reason, 3) self-learning, and 4) active collaboration, facilitate the growth of social enterprises.