Marketing ZYN: examining branded and unbranded content

被引：4
|
作者：
Ganz, Ollie [1 ,2 ]
Barnwell, Patrick, V [1 ]
Hrywna, Mary [1 ,2 ]
Donaldson, Scott, I [3 ]
Allem, Jon-Patrick [1 ,2 ]
Delnevo, Cristine D. [1 ,2 ]
机构：
[1] Rutgers Biomed & Hlth Sci, Rutgers Inst Nicotine & Tobacco Studies, New Brunswick, NJ 08901 USA
[2] Rutgers Sch Publ Hlth, Dept Hlth Behav Soc & Policy, Piscataway, NJ USA
[3] Rutgers Robert Wood Johnson Med Sch, Populat & Publ Hlth Sci, New Brunswick, NJ USA
来源：
TOBACCO CONTROL | 2024年
基金：
美国国家卫生研究院;
关键词：
Advertising and Promotion; Non-cigarette tobacco products; Tobacco industry;
D O I：
10.1136/tc-2024-058766
中图分类号：
R194 [卫生标准、卫生检查、医药管理];
学科分类号：
摘要：
[No abstract available]
引用
收藏
页数：2
相关论文
共 50 条
  • [11] Branded Male: Marketing to Men
    Aravind, R.
    IIM KOZHIKODE SOCIETY & MANAGEMENT REVIEW, 2018, 7 (02) : 194 - 195
  • [12] Branded male: Marketing to men
    Kearney, Matthew
    JOURNAL OF MARKETING MANAGEMENT, 2013, 29 (13-14) : 1647 - 1648
  • [13] Branded Male: Marketing to Men
    Farwell, Tricia M.
    JOURNALISM & MASS COMMUNICATION QUARTERLY, 2009, 86 (04) : 933 - 934
  • [14] Nicotine pouch marketing strategies in the USA: an analysis of Zyn, On! and Velo
    Duan, Zongshuan
    Henriksen, Lisa
    Vallone, Donna
    Rath, Jessica M.
    Evans, W. Douglas
    Romm, Katelyn F.
    Wysota, Christina
    Berg, Carla J.
    TOBACCO CONTROL, 2024, 33 (02) : 154 - 163
  • [15] Describing ZYN-Related Content on TikTok: Content Analysis
    Donaldson, Scott, I
    La Capria, Kathryn
    Dejesus, Amanda
    Ganz, Ollie
    Delnevo, Cristine D.
    Allem, Jon-Patrick
    NICOTINE & TOBACCO RESEARCH, 2025,
  • [16] Measuring the Effectiveness of Branded Content across Television and Digital Platforms How to Align with Traditional Marketing Metrics While Capturing What Makes Branded Content Unique
    Fulgoni, Gian M.
    Petit, Raymond
    Lipsman, Andrew
    JOURNAL OF ADVERTISING RESEARCH, 2017, 57 (04) : 362 - 367
  • [17] Modelling the Enablers for Branded Content as a Strategic Marketing Tool in the COVID-19 Era
    Sindhu, Shilpa
    Mor, Rahul S.
    SYSTEMS, 2021, 9 (03):
  • [18] Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
    Ashley, Christy
    Tuten, Tracy
    PSYCHOLOGY & MARKETING, 2015, 32 (01) : 15 - 27
  • [19] Ultraviolet protective properties of branded and unbranded sunglasses available in the Indian market in UV phototherapy chambers
    Dongre, Atul M.
    Pal, Gitanjali G.
    Khopkar, Uday S.
    INDIAN JOURNAL OF DERMATOLOGY VENEREOLOGY & LEPROLOGY, 2007, 73 (01): : 26 - 28
  • [20] Tobacco, nicotine and counter-marketing promotions using Instagram's branded content tool
    Laestadius, Linnea
    Van Hoorn, Kelsey
    Vassey, Julia
    Ozga, Jenny
    Stanton, Cassandra
    Li, Dongmei
    Han, Eileen
    Romer, Daniel
    TOBACCO CONTROL, 2023,
12345