Navigating inter-cultural experiences [NICE] in B2B relationships: New insights and future research directions

被引:0
|
作者
Kingshott, Russel P. J. [1 ]
Sharma, Piyush [1 ]
机构
[1] Curtin Univ, Bentley, WA, Australia
关键词
DIVERSITY; BUSINESS;
D O I
10.1016/j.indmarman.2024.07.007
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:A3 / A6
页数:4
相关论文
共 5 条
  • [1] Towards export success: The role of inter-cultural B2B relationships, immigrant managers and cultural distance
    Chung, Henry F. L.
    Sima, Herbert
    Ho, Mia Hsiao-Wen
    Pichugin, Dmytro
    INDUSTRIAL MARKETING MANAGEMENT, 2024, 120 : 29 - 48
  • [2] Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships
    Kittur, Prathamesh
    Agarwal, Shailja
    JOURNAL OF BUSINESS RESEARCH, 2024, 180
  • [3] Navigating the future of B2B marketing: The transformative impact of the industrial metaverse
    Bamberger, Boas
    Reinartz, Werner
    Ulaga, Wolfgang
    JOURNAL OF BUSINESS RESEARCH, 2025, 188
  • [4] Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda
    Mohan, Mayoor
    Casidy, Riza
    Thaichon, Park
    Nyadzayo, Munyaradzi
    INDUSTRIAL MARKETING MANAGEMENT, 2022, 105 : 1 - 17
  • [5] Halal B2B marketing in the metaverse: crafting a conceptual framework to pinpoint opportunities and challenges, outlining the agenda for future research
    Hindolia, Anand
    Arya, Jyoti
    Pathak, Raghuvar
    Kazmi, Azhar
    JOURNAL OF ISLAMIC MARKETING, 2024,