Exploring the influence of augmented reality on tourist word-of-mouth through the lens of museum tourism

被引：1

作者：

Zhu, Chris ^{[1
]}

Io, Man-U. ^{[2
]}

Hall, C. Michael ^{[3
,4
,5
,6
,7
]}

Ngan, Henrique Fatima Boyol ^{[8
]}

Peralta, Rachel Luna ^{[8
]}

机构：

[1] Macao Univ Tourism, Fac Creat Tourism & Intelligent Technol, Taipa, Macao, Peoples R China

[2] Macao Univ Tourism, Fac Innovat Hospitality Management, Taipa, Macao, Peoples R China

[3] Univ Canterbury, Dept Management Mkt & Tourism, Christchurch, New Zealand

[4] Kyung Hee Univ, Coll Hospitality & Tourism Management, Seoul, South Korea

[5] Lund Univ, Dept Serv Studies, Helsingborg, Sweden

[6] Univ Oulu, Geog Res Unit, Oulu, Finland

[7] Linnaeus Univ, Sch Business & Econ, Kalmar, Sweden

[8] Macao Univ Tourism, Ctr Educ Qual Management, Taipa, Macao, Peoples R China

来源：

JOURNAL OF HERITAGE TOURISM | 2025年 / 20卷 / 01期

关键词：

Presence theory; authentic experience; augmented reality; word-of-mouth; The Palace Museum; China; VIRTUAL-REALITY; AUTHENTICITY; LOYALTY; TECHNOLOGIES; INVOLVEMENT; DIMENSIONS; VISITORS; MODEL;

D O I：

10.1080/1743873X.2024.2393102

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study investigates how tourist presence influences word-of-mouth (WOM) and measures whether authenticity significantly mediates presence and WOM in the Augmented Reality (AR) museum tourism experience. The survey data was collected from the AR-presented Palace Museum in China. The study found that presence positively influences tourists' WOM, and authenticity positively mediated tourist presence and WOM. The research tested authenticity as a mediator between presence and WOM, expanding the theoretical development of presence theory and authenticity research. Furthermore, the study expands knowledge of AR in museum destination marketing and management.

引用

页码：78 / 91

页数：14

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