The role of gender in shaping the destination service quality and its consequences

被引：0
作者：
Tosun, Cevat [1 ]
Dedeoglu, Bekir Bora [2 ]
Usakli, Ahmet [3 ]
机构：
[1] George Washington Univ, Sch Business, Dept Management, Tourism Studies & Management, Washington, DC USA
[2] Nevsehir Haci Bektas Veli Univ, Dept Tourism Guiding, Nevsehir, Turkiye
[3] Bogazici Univ, Dept Tourism Adm, TR-34342 Istanbul, Turkiye
来源：
INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2024年 / 26卷 / 04期
关键词：
affective image; gender; perceived destination quality; revisit intention; TOURISTS EMOTIONAL EXPERIENCES; BEHAVIORAL INTENTIONS; MODERATING ROLE; REVISIT INTENTION; PERCEIVED QUALITY; IMAGE; SATISFACTION; MODEL; ANTECEDENTS; HOSPITALITY;
D O I：
10.1002/jtr.2701
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates the moderating role of gender on the relationships between destination service quality, affective image, and revisit intention. A convenience sample of 1768 visitors to Macau was surveyed and 1424 useable questionnaires were analyzed. The destination service quality was measured using seven dimensions: (1) accommodation, (2) local transport, (3) cleanliness, (4) hospitality, (5) activities, (6) language communication, and (7) airport services. The data was analyzed using covariance-based structural equation modeling. The results indicate that "accommodation, local transport, hospitality, and airport services" have positive effects on affective image, and affective image, in turn, positively influences revisit intention. The study also reveals three significant findings regarding the moderating role of gender. While the positive impact of hospitality on affective image were found to be stronger for female visitors, the positive impacts of local transport and airport services on affective image were found to be stronger for male visitors.
引用
收藏
页数：14
相关论文
共 104 条
  • [1] The Cognitive-Affective-Conative Model of Destination Image: A Confirmatory Analysis
    Agapito, Dora
    do Valle, Patricia Oom
    Mendes, Julio da Costa
    [J]. JOURNAL OF TRAVEL & TOURISM MARKETING, 2013, 30 (05) : 471 - 481
  • [2] The symmetric and asymmetric influences of destination attributes on overall visitor satisfaction
    Albayrak, Tahir
    Caber, Meltem
    [J]. CURRENT ISSUES IN TOURISM, 2013, 16 (02) : 149 - 166
  • [3] Influence of Cities-Based Entertainment on Tourist Satisfaction: Mediating Roles of Destination Image and Experience Quality
    Aliedan, Meqbel M.
    Sobaih, Abu Elnasr E.
    Elshaer, Ibrahim A.
    [J]. SUSTAINABILITY, 2021, 13 (19)
  • [4] Allen M.W., 2002, European Journal of Marketing, V36, P111, DOI DOI 10.1108/03090560210412728
  • [5] STRUCTURAL EQUATION MODELING IN PRACTICE - A REVIEW AND RECOMMENDED 2-STEP APPROACH
    ANDERSON, JC
    GERBING, DW
    [J]. PSYCHOLOGICAL BULLETIN, 1988, 103 (03) : 411 - 423
  • [6] [Anonymous], 1975, J. Travel Res, DOI [10.1177/004728757501300301, DOI 10.1177/004728757501300301]
  • [7] Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels
    Assaker, Guy
    O'Connor, Peter
    El-Haddad, Rania
    [J]. JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT, 2020, 29 (08) : 934 - 955
  • [8] Athiyaman A., 1997, European Journal of Marketing, V31, P528, DOI DOI 10.1108/03090569710176655
  • [9] Bagozzi R., 1988, J Acad Market Sci, V14, P33, DOI DOI 10.1007/BF02723327
  • [10] Bakan D., 1966, DUALITY HUMAN EXISTE
12345678910