A New Method of Banner Color Design

The style of an existing banner color design is often based on subjective feelings of the person or the accumulated design experience, which is not efficient and applicable. The purpose of this research is to create a good visual effect of banners, and promote the efficiency and design level of web banner design. From the perspective of color composition, this paper started from interpreting the inherent law of banner color application and the aesthetic law of color composition was then applied in web page design. A new color design method for web banner was proposed in this paper. Apply the questionnaire to verify the feasibility, the results show that, (1) The theme is matched by the color scheme of this design method; (2) If the background color is multi-color and in the same color system, the proportion of these colors in the background can be interchanged in most cases, and has little significant influence on the overall sensory expression; (3) The contrast colors can be split without white, but the adjacent colors of the same chroma need to be reconciled and highlighted by black and white for emphasizing the content you want to express. The connotation and artistic conception of the web page banner will be enriched by the application of this new color matching method, which can form a set of color schemes with high efficiency and applicability, which means that is has important reference value for promoting the innovation of the banner design method.