The role of big data analytics in the footwear supply chains: a multiple case study perspective

PurposeThis paper aims to analyze the importance of big data analytics (BDA) and supply chain analytics for sustainable supply chain management in all types of enterprises in the footwear industry. The importance and implementation of BDA in supply chain management have been discussed in this research paper, and a conceptual framework is proposed for the implementation.Design/methodology/approachThe previous research indicates that the application of BDA and supply chain analytics is the key point to establishing sustainable supply chain management. Even though there are several types of research on the implications of BDA, there is still a gap in practical implications in organizations. For a better understanding, comparison of frameworks has been done for literature support. Further, 11 in-depth, semi-structured interviews have been conducted with four organizations from the footwear industry, and a conceptual framework has been proposed.FindingsThis research demonstrates an important gap in the literature through a thorough investigation of how firms can improve operational efficiency and productivity through the framework application and whether it is feasible to apply this within the global footwear industry or not. In conclusion, the research has denoted that despite lack of understanding related to sustainability agendas and not having proper ERP or BDA systems, the organizations operating in Pakistan still met some standards of sustainability and are moving toward achieving more.Research limitations/implicationsThe research has pointed out the importance of the integration of all stakeholders in the supply chain through a proposed framework that aligns and guides the stakeholders so that the policies and other constraints may be taken into consideration while revising sustainable supply chain strategies.Practical implicationsThis study will help increase sustainability through the application of BDA technology, which will benefit various stakeholders, particularly those in the footwear industry.Originality/valueThis study has proposed a framework based on three stages of the implementation of BDA in the existing supply chain to maintain and achieve sustainability in the organization in the footwear industry. This three-stage framework covers many aspects that were not covered in the literature before.