Enhancing the Competitiveness of Vietnamese SMEs in the Context of International Integration: Moderating Role of Financial Support

The primary determinant contributing to the success of an organization is its level of competitiveness, which necessitates a thorough examination through recent research endeavours. Thus, this current study scrutinizes the effects of international market access, technology integration, and export orientation on the competitive edge of Small and Medium-sized Enterprises (SMEs) in the context of Vietnam. Moreover, the research delves into the moderating influence of financial support on the relationship between international market access, technology adoption, export orientation, and SME competitiveness in Vietnam. Data collection from SME employees was conducted via questionnaires, and the study utilized smart-PLS methodology to analyse the interconnections among the variables. The findings underscore a positive correlation between international market access, technology adoption, export orientation, and SME competitiveness in Vietnam. Additionally, the study highlights the significant moderating effect of financial support on the relationship between international market access, technology adoption, export orientation, and SME competitiveness in Vietnam. This article offers insights to policymakers for the formulation of regulations aimed at augmenting SME competitiveness through enhanced international market access, effective technology adoption, and robust export orientation strategies.