Analysis of Dominant Factors Driving Civic Engagement on of the Bandung City Government's Social Media

Bandung as an urban area has a substantial population of social media users. However, civic engagement through the official social media platforms of the city government remains remarkably limited. The objective of this study was to scrutinize the core determinants influencing civic engagement on the social media platforms operated by the Bandung City Government. The research methodology employed a case study approach, complemented by a quantitative analysis of content sourced from their Instagram and Twitter (X) accounts. The findings elucidate three pivotal factors significantly shaping civic engagement on the Bandung City Government's social media platforms that is particularly the presence of public service information; consistency of administrator responses to public interactions; and comprehension levels concerning the subject matter presented.