The determinants of investment decisions: Evidence from Hanoi, Vietnam

The aim of the research is to identify the determinants of investment decisions of individual investors- the empirical evidence of Hanoi, Vietnam. Conducting a survey of 210 individual investors and using quantitative analysis through SPSS software, the research results showed that market stability and project profitability have the greatest impact on investment decisions. Research results also showed that corporate image and investor psychology have no impact on individual investment decisions. However, research results confirmed the positive impact of business growth on investment decisions, so growing businesses have many advantages for investors, so they have many opportunities to attract financial resources from investors to expand production and business. (c) 2024 by the authors; licensee Growing Science, Canada. .