THE RELATIONSHIP BETWEEN MONEY SPENT AND THE CONTENTS WATCHED ON SMARTPHONE APPS: A CORRESPONDENCE ANALYSIS APPROACH

Smartphones are an indispensable part of our existence, and it is not an exaggeration to state that they are like our body parts which cannot be separated from us. Interestingly, technological convergence has enabled Smartphones to provide us with many utilitarian and hedonic functions. Because of the advent of Smartphone apps, Smartphones have emerged as omnificent. The purpose of this study is to analyze the relationship between the amount of money spent and the type of video content watched on Smartphone apps. The data has been collected by using the mall intercept survey method. The proximal relationship between amount of money spent by the respondents and the type of video content selected using Smartphone apps has been visualized using Correspondence Analysis. The key findings of the study are that the respondents willingly pay a specific monthly subscription fee to view premier content of their choice on Smartphone apps.