Consumer's e-lifestyle and repurchase intention in online food ordering services: Exploring the role of e-WOM and habit

被引：5

作者：

Sahranavard, Seyed Arash ^{[1
]}

Oney, Emrah ^{[1
]}

Aghaei, Iman ^{[2
]}

机构：

[1] Eastern Mediterranean Univ, Dept Business Adm, Famagusta, North Cyprus, Turkiye

[2] Bournemouth Univ, Business Sch, Dept Mkt Strategy & Innovat, Poole, England

来源：

TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE | 2024年 / 208卷

关键词：

E; -lifestyle; -satisfaction; Repurchase intention; Attitude; E-WOM; Habit; Online food ordering; WORD-OF-MOUTH; REPEAT-PURCHASE INTENTION; E-SATISFACTION; MODERATING ROLE; CUSTOMER SATISFACTION; SOCIAL MEDIA; INFORMATION; TECHNOLOGY; ATTITUDE; LOYALTY;

D O I：

10.1016/j.techfore.2024.123647

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study investigates the factors that influence users' repurchase intentions in online food ordering platforms. The study examines the influence of e-satisfaction on repurchase intention, as well as the mediating effect of attitude and the moderating effects of e-WOM and habit on the relationship between e-satisfaction and repurchase intention. The study collected data online from online food ordering platform users in Turkey and analyzed it by conducting PLS-SEM. The results show that e-satisfaction has a positive and significant influence on repurchase intention and this relationship is mediated by attitude and moderated by e-WOM and habit. The study concludes with theoretical and managerial implications and recommendations for future research.

引用

页数：10

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