Personal Values and Their Impact on the Opinion Leadership of Managers and Employees in Internal Communication

被引：2
作者：
Luehrmann, Julia [1 ]
Stehle, Helena [1 ]
Gehrau, Volker [1 ]
Roettger, Ulrike [1 ]
机构：
[1] Univ Munster, Dept Commun, Bispinghof 9-14, D-48143 Munster, Germany
来源：
JOURNAL OF PUBLIC RELATIONS RESEARCH | 2025年 / 37卷 / 1-2期
关键词：
Employees; internal communication; managers; opinion leadership; personal values; PSYCHOMETRIC PROPERTIES; IDENTIFICATION; ENGAGEMENT; PUBLICS; MODEL; AGE;
D O I：
10.1080/1062726X.2024.2409652
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Opinion leaders play a prominent role in the internal communication network of organizations, although the concept and its drivers have rarely been addressed in internal communication research. Based on a representative online survey of 1,030 managers and employees in German private and public corporations, this paper analyzes the impact of personal values on the opinion leadership of managers and employees. The results show that specific personal values positively predict opinion leadership and particularly harmonizing behavior, with some differences between managers and employees. Theoretical and empirical implications for internal communication research and practice are discussed.
引用
收藏
页码：151 / 172
页数：22
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