Driving and evaluating social impact in health marketing

被引:0
|
作者
Parkinson, Joy [1 ]
Naidu, Jay [1 ]
机构
[1] Australian Catholic Univ, Fac Law & Business, Brisbane, Australia
关键词
D O I
10.1080/07359683.2024.2363568
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:113 / 129
页数:17
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