Understanding strategic responses to the COVID-19 crisis by manufacturing SMEs: A cluster analysis

被引：0

作者：

Igartua, J. I. ^{[1
]}

Ibarra, D. ^{[1
]}

Retegi, J. ^{[1
]}

Valenciano, A. M. ^{[2
]}

机构：

[1] Mondragon Univ, Mech & Ind Prod Dept, Arrasate Mondragon, Spain

[2] Arantzazulab Social Innovat Lab, Onati, Spain

来源：

DIRECCION Y ORGANIZACION | 2024年 / 83卷

关键词：

business strategy; cluster analysis; business model innovation; managerial practices; manufacturing companies; SMEs; COVID-19; BUSINESS MODEL INNOVATION; ORGANIZATIONAL CULTURE; COMPETITIVE ADVANTAGE; DYNAMIC CAPABILITIES; PROCESS ORIENTATION; PRODUCT INNOVATION; PROCESS MANAGEMENT; FIRM PERFORMANCE; SERVICE; SERVITIZATION;

D O I：

10.37610/qnqrhb09

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Manufacturing small- and medium-sized enterprises (SMEs), which play a decisive role in the Spanish and European economies, have been particularly affected by the disruption generated by the COVID-19 crisis, with their strategic decisions key to main-taining their competitiveness. This article explores the strategic priorities defined by CEOs of manufacturing SMEs to face COVID-19-related challenges. Data were collected from 167 manufacturing companies through an online questionnaire and exploited with factorial and cluster analyses. The results highlight the strategic importance of developing more advanced business models, boosting customer responsiveness and developing innovative value propositions for a proactive response to the COVID-19 crisis. The value of this exploratory research lies in its contribution to research on the impact of the COVID-19 crisis on the strategic management of manufacturing SMEs from a quantitative perspective.

引用

页码：28 / 42

页数：15

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