Unlocking sustainable success: the transformative impact of CSR on hotel performance

被引：0
|
作者：
Dung, Pham T. H. [1 ]
Hoang, Hien Thanh [2 ]
Son, Nguyen Phi [3 ]
机构：
[1] Duy Tan Univ, Duy Tan Hospitality & Tourism Inst, Dept Int Hotel & Restaurant, Da nang, Vietnam
[2] FPT Univ, Da Nang Campus, Da Nang City, Vietnam
[3] Duy Tan Univ, Da Nang, Vietnam
来源：
COGENT SOCIAL SCIENCES | 2024年 / 10卷 / 01期
关键词：
Corporate performance; CSR; employee work engagement; corporate reputation; pro-environmental behavior; CORPORATE SOCIAL-RESPONSIBILITY; FINANCIAL PERFORMANCE; REPUTATION; CUSTOMER;
D O I：
10.1080/23311886.2024.2392025
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
This study explores the impact of Corporate Social Responsibility (CSR) on hotel performance in Vietnam's South-Central Coast, highlighting the role of employee engagement, corporate reputation, and pro-environmental behavior. Analyzing data from 646 hotel managers through structural equation modeling, it finds that CSR not only directly improves performance but is also further enhanced by employee engagement and reputation, with pro-environmental behavior serving as a key moderating factor. These insights offer valuable strategies for leveraging CSR towards sustainable development and efficiency in the hospitality sector.
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页数：12
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